Haribol – 12-Month Digital Marketing Strategy
A comprehensive, data-driven roadmap to double monthly revenue from ₹1 Crore to ₹2 Crore through exclusively digital channels
Strategic Objective & Vision
Our Primary Goal
To systematically double Haribol's monthly revenue from ₹1 Crore to ₹2 Crore within 12 months, achieving an additional ₹1 Crore per month by year-end through exclusively digital marketing channels. This ambitious target is achievable through a structured, four-phase approach that emphasises continuous testing, learning, and optimization.
Strategic Foundation
We will implement a holistic multi-channel approach that treats digital marketing as an ongoing process requiring constant iteration based on performance data. Rather than following rigid templates, we will adapt our strategy every three months based on measurable results, reallocating budget to the best-performing tactics whilst maintaining flexibility to scale back specific initiatives if needed.
2X
Revenue Growth
Targeting 100% increase
12
Month Timeline
Structured 4-phase plan
₹15L
Monthly Budget
Consistent investment
The Four-Phase Framework
Phase 1: Testing & Foundation
Months 1–3: Establish digital infrastructure, implement robust tracking, and test multiple channels on a small scale to identify what works best. Primary goal is data gathering and quick wins.
Phase 2: Doubling Down
Months 4–6: Scale up and optimise based on Phase 1 learnings. Reallocate budget toward best-performing channels and tactics to drive significant revenue growth to ~₹1.5 Cr/month.
Phase 3: Scaling & Advanced Optimization
Months 7–9: Push towards aggressive growth by maximising high-ROI channels and employing advanced tactics. Target ~₹1.8+ Cr monthly revenue through sophisticated audience targeting.
Phase 4: Final Optimization
Months 10–12: Achieve and stabilise the ₹2 Crore/month target. Fine-tune all efforts and establish sustainable systems for continued growth beyond 12 months.
Why a Phased Approach Matters
Data-Driven Decision Making
Digital marketing is fundamentally about learning what resonates with your specific audience. No amount of industry expertise can predict with certainty which exact combination of channels, messages, and creatives will drive the best results for Haribol. A phased approach allows us to test hypotheses systematically, gather performance data, and make informed decisions about where to invest more heavily.
After each three-month phase, we will analyse key metrics including ROI, customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS). This rigorous analysis ensures we're not simply following a predetermined script, but actively responding to what the data tells us about customer behaviour and channel effectiveness.
Risk Mitigation Through Flexibility
By maintaining a consistent ₹15 lakh monthly budget allocated across multiple activities, we create inherent flexibility. If a particular tactic underperforms, we can scale it back without derailing the overall strategy. This diversified approach means we're never over-dependent on a single channel or campaign.
Furthermore, this structure protects against market volatility. If external factors impact performance in one area—such as increased competition in paid search or algorithm changes on social platforms—we have multiple streams contributing to revenue growth and can quickly pivot resources to maintain momentum towards our goal.
Phase 1: Testing & Foundation
Months 1–3: Building the Digital Infrastructure
The first quarter focuses on establishing robust foundations and testing multiple digital channels on a controlled scale. Whilst modest revenue growth is expected, the primary objective is learning which channels yield the highest ROI for Haribol's specific products, audience, and market position. Every rupee spent in Phase 1 is an investment in knowledge that will multiply returns in subsequent phases.
During these initial months, we will implement comprehensive tracking infrastructure, including Google Analytics 4 (GA4) setup with proper conversion tracking, pixel implementation across all platforms, and UTM parameter standards for campaign attribution. This tracking foundation is absolutely critical—without accurate data, we cannot make informed optimisation decisions. We'll also define and baseline all key performance indicators (KPIs) that will guide decision-making throughout the year.
Phase 1: Key Initiatives
1
Website & SEO Foundation
Conduct comprehensive SEO audit and optimise website infrastructure for speed, mobile responsiveness, and clear conversion paths. Implement technical SEO best practices and create 4–6 high-quality blog posts targeting high-intent keywords. These content pieces begin attracting organic traffic whilst establishing Haribol's expertise.
2
Paid Search Campaigns
Launch targeted Google Ads campaigns focused on high-intent search keywords related to Haribol's offerings. Start with modest budgets across multiple keyword groups and ad variations to test what resonates. This captures demand from users actively searching for our product category.
3
Social Media Advertising
Run targeted Facebook and Instagram ad campaigns to build awareness and drive traffic. Test various audience segments (demographics, interests, behaviours) and creative formats (static imagery, video, carousel) to identify what generates the strongest response and conversion rates.
4
Organic Social Presence
Establish consistent organic posting schedule (3–4 times weekly) on key platforms. Whilst organic reach is limited, this builds credibility, creates retargeting audiences, and provides social proof. Content includes product information, customer testimonials, and behind-the-scenes glimpses.
5
Email Marketing Infrastructure
Implement email capture mechanisms on website and set up email marketing platform. Design welcome series for new subscribers and customers. Begin building the list that will become increasingly valuable for driving repeat purchases in later phases.
6
Analytics & Tracking
Ensure comprehensive tracking across all channels with proper UTM tagging, conversion goal setup, and dashboard creation. Establish baseline metrics for CAC, ROAS, and conversion rates by channel. This data infrastructure is the foundation for all future optimisation decisions.
Phase 1: Budget Allocation
Diversified Testing Approach: ₹15 Lakh Monthly
This broad distribution ensures we test multiple channels without overspending on any single approach. The allocation prioritises high-intent channels (Google Search at ₹5L) whilst maintaining meaningful budgets across awareness-building platforms. The experimental budget allows for small tests of additional tactics like micro-influencer partnerships or display advertising. Importantly, if budget reductions become necessary, we can trim non-core activities whilst maintaining the overall strategic approach.
Phase 1: Expected Outcomes
Key Performance Targets
- Baseline CAC Established: Determine customer acquisition cost for each channel, creating benchmarks for future comparison
- Initial Revenue Lift: Achieve 10–15% increase in monthly revenue by end of Quarter 1
- Top-Performing Creative Identified: Understand which ad formats, messaging, and visual approaches resonate most strongly
- Channel Performance Ranking: Clear data on which channels deliver best ROAS and conversion rates
- Audience Insights: Demographic and behavioural data about who converts best
- Website Baseline: Established conversion rates and user behaviour patterns on site
Critical Learning Phase
The end-of-Phase-1 review is perhaps the most important milestone in the entire strategy. During this comprehensive analysis, we will identify underperforming channels or campaigns for either strategic rethinking or budget reduction, whilst highlighting high-potential areas deserving increased investment in Phase 2.
This data-driven approach ensures Phase 2 begins with clear direction based on actual market response rather than assumptions, dramatically improving efficiency and ROI trajectory.
Phase 2: Doubling Down on What Works
Months 4–6: Optimisation and Scaling
Phase 2 represents a strategic inflection point where we shift from exploration to exploitation. Armed with three months of comprehensive performance data, we now reallocate budget toward proven winners whilst ruthlessly cutting or dramatically restructuring underperformers. The focus shifts to optimising targeting precision, refining creative approaches, and improving conversion efficiency across the customer journey.
We expect significant revenue acceleration during this phase, targeting approximately ₹1.5 Crore monthly by month 6. This growth comes not from increased spending, but from dramatically improved efficiency—getting more results from the same ₹15 lakh investment by concentrating resources where they generate the highest returns. Every campaign element undergoes continuous A/B testing and refinement to maximise performance.
Phase 2: Strategic Initiatives
Optimise & Scale Paid Advertising
Dramatically increase budget allocation to highest-ROAS channels from Phase 1. If Google Search delivered strong conversions, expand to ₹6–7L monthly with broader keyword coverage and retargeting via Google Display Network. Conversely, reduce or restructure underperforming channels. The principle: scale what works, fix or eliminate what doesn't.
Audience & Creative Refinement
Concentrate on demographic segments and lookalike audiences showing highest conversion rates. Update creatives incorporating proven messaging elements. Implement large-scale A/B testing of headlines, imagery, and calls-to-action to continuously improve click-through and conversion rates.
SEO & Content Continuation
Maintain steady content production (2 posts monthly) whilst implementing technical SEO improvements. Phase 1 content begins ranking and driving organic traffic. Double down on topics attracting qualified visitors. Repurpose successful content across social and email channels to maximise value.
Email Marketing Scale-Up
Leverage growing email list from Phase 1 acquisitions. Implement bi-weekly or weekly targeted campaigns featuring product highlights, promotional offers, and personalised recommendations. Consider launching referral programme to incentivise customer advocacy and word-of-mouth growth.
Phase 2: Advanced Tactics
Conversion Rate Optimisation (CRO)
With sufficient traffic volume now flowing to the website, Phase 2 is the optimal time to implement formal CRO initiatives. We'll analyse user behaviour through Google Analytics, heatmaps, and session recordings to identify friction points in the conversion funnel.
Common optimisations include simplifying checkout processes, refining product page copy and imagery, adding trust signals like security badges and customer reviews, and improving mobile user experience. Even small conversion rate improvements—moving from 2% to 2.5%, for example—can generate substantial additional revenue from existing traffic without any increase in advertising spend.
Controlled Expansion Experiments
Based on Phase 1 results, we may introduce additional digital channels in a measured way. If LinkedIn Ads appear promising for Haribol's audience profile, we'll allocate a small test budget. If a micro-influencer collaboration drove measurable traffic and sales, we'll engage additional influencers strategically. All new experiments maintain clear KPIs and scale only upon proving effectiveness.
1/3
Lower CAC
Expected reduction in customer acquisition cost through optimisation
50%
Revenue Growth
Targeting ₹1.5Cr by month 6
2X
ROAS Improvement
Through targeting and creative refinement
Phase 2: Budget Reallocation
Optimised Spending: ₹15 Lakh Monthly
Google Ads: ₹6 Lakh
Increased investment in proven search campaigns. Approximately ₹1L dedicated to Display Network and YouTube retargeting to re-engage site visitors. Focus on high-converting keyword groups and shopping campaigns if applicable.
Facebook/Instagram: ₹3 Lakh
Concentrated on top-performing audience segments and ad creative. Potential reduction from Phase 1 if other channels demonstrated superior ROI, but maintained at significant level for reach and awareness.
Other Paid Channels: ₹1 Lakh
Allocated to new channel tests or scaled experiments—such as LinkedIn advertising or influencer partnerships—but only if Phase 1 data justified expansion. Otherwise redirected to proven channels.
SEO & Content: ₹2 Lakh
Slightly optimised from Phase 1 as initial infrastructure complete. Ongoing content creation (2 quality pieces monthly), technical SEO maintenance, and on-page optimisation continue building long-term organic traffic.
Creative Production: ₹0.5 Lakh
Reduced from Phase 1's setup costs. Covers design and video editing for refreshed campaign creative, maintaining ad freshness to combat creative fatigue.
Email, Social & Tools: ₹1 Lakh
Covers email platform, referral programme costs, organic social management, and any CRO tools implemented. Supports retention and engagement initiatives.
Agency Services: ₹1.5 Lakh
Remainder covers intensive optimisation work, strategy consulting, reporting, and ongoing campaign management across all channels.
This allocation remains flexible, adjusting month-to-month within Phase 2 based on emerging results. The guiding principle: invest more heavily where returns are highest, creating a virtuous cycle of improved efficiency and revenue growth.
Phase 3: Scaling & Advanced Optimisation
Months 7–9: Aggressive Growth Push
Phase 3 represents the aggressive growth phase where we push toward ₹1.8+ Crore monthly revenue. By this point, campaigns and website should operate with significantly improved efficiency compared to launch, meaning every rupee generates higher returns. We'll maximise reach to new customers whilst simultaneously maximising value from existing customers through retention and upsell strategies.
This phase leverages advanced targeting capabilities, substantial accumulated data, and proven creative approaches to scale winning strategies. We're no longer testing broad hypotheses—we're executing a refined playbook whilst remaining agile enough to capture emerging opportunities and respond to market dynamics.
Phase 3: Core Strategies
01
Maximise High-ROI Channels
Allocate maximum feasible budget to top-performing channels within the ₹15L constraint. If Google Search delivers excellent ROAS, ensure comprehensive keyword and market coverage including potential Bing Ads expansion. If Facebook/Instagram performs strongly, consider expanding to YouTube or TikTok using proven creative approaches.
02
Advanced Audience Targeting
Leverage accumulated data for sophisticated targeting. Create lookalike audiences based on best customers for Facebook Ads. Strengthen retargeting across Google Display, Facebook, and other platforms to re-engage past visitors with compelling offers. Warm audiences typically convert at higher rates, improving overall ROI.
03
Influencer & Affiliate Scaling
If earlier trials proved successful, Phase 3 is when influencer partnerships or affiliate programmes scale meaningfully. Engage mid-tier influencers or YouTube reviewers in relevant niches. Launch structured affiliate programme with trackable links and commission structures. These can drive significant traffic and sales spikes.
04
Content & SEO Intensification
SEO efforts begin yielding substantial fruit by Phase 3. Optimise ranking content further through updates, internal linking, and backlink acquisition. Produce more bottom-of-funnel content like case studies and product comparisons to aid conversion for researching prospects. Capture more organic traffic without incremental ad costs.
05
Conversion & UX Enhancements
Implement major conversion rate optimisations identified in earlier phases. If mobile users convert less effectively, revamp mobile UX. Introduce personalised product recommendations, streamline checkout further, and leverage social proof more prominently. Small conversion improvements generate substantial revenue given increased traffic volume.
06
Customer Retention Focus
Increase customer Lifetime Value through loyalty programmes and repeat purchase incentives. Launch structured retention campaigns via email/SMS targeting past customers with tailored offers. Improving retention drives additional revenue without proportional ad spend increases—a highly cost-effective growth lever.
Phase 3: Budget Concentration
Focused Investment: ₹15 Lakh Monthly
47%
Dominant Paid Channel
₹7L allocated to single best-performing channel (e.g., Google Search with shopping ads, or Facebook/Instagram campaigns). This maximises ROI from proven winner.
20%
Secondary Channels
₹3L maintains presence on next-best channels for retargeting and audience diversity. Won't cut anything profitable, but prioritises highest performers.
10%
SEO & Content
₹1.5L for 1-2 high-value pieces monthly, content optimisation, and technical SEO. Cost-efficient focus on maximising existing content performance.
7%
Influencer/Affiliate
₹1L for scaled influencer campaigns or affiliate commission payouts if justified by earlier results. Otherwise reallocated to top-performing ad channels.
13%
Email, CRO & Retention
₹2L combined for email marketing, loyalty programme rewards, referral incentives, CRO tools, and retention campaign execution.
Efficiency Through Focus
By concentrating spend where returns are demonstrably highest and continuously improving conversion efficiency, Phase 3 drives substantial revenue growth without increased total investment. By month 9, we expect to be approaching the ₹2 Crore monthly target, setting up the final phase for goal achievement and sustainability planning.
Phase 4: Final Optimisation & Sustained Growth
Months 10–12: Achieving the ₹2 Crore Target
Phase 4 represents the culmination of our 12-month strategy: achieving and stabilising the ₹2 Crore monthly revenue target whilst building systems for sustained growth beyond the initial year. This phase fine-tunes every element to hit our goal and ensures the increase is sustainable rather than a temporary spike.
We will operate with maximum efficiency, allocating budget almost exclusively to proven high-ROI activities. By this stage, we possess a comprehensive understanding of what drives results for Haribol, enabling us to execute with precision. The focus expands beyond pure acquisition to include retention and community building, ensuring the ₹2Cr rate continues post-programme.
Phase 4: Final Push Strategies
Maximum Budget to Best Performers
By Phase 4, we have a clear playbook. Allocate budget even more aggressively to highest-ROI activities—potentially 80%+ of ad spend into two core campaigns (e.g., Google Search and Facebook) consistently driving sales. Exploit seasonal peaks: if Phase 4 covers festive season, time promotions strategically to boost revenue during high consumer spending periods.
Hyper-Optimise Live Campaigns
Conduct daily/weekly optimisation on all active campaigns to extract maximum performance. Leverage automated bidding where effective, refresh ad copy to combat creative fatigue, and improve quality scores to lower cost-per-click. Campaigns run like a well-oiled machine, monitored closely to maintain consistent ROI. Remain agile to incorporate new platform features or viral content angles.
Organic Growth Maturation
Content library and SEO presence yield steady organic traffic by Phase 4, contributing revenue without incremental ad costs. Maintain sustainable content output (1 quality piece monthly) whilst leveraging existing content through guest articles, backlink partnerships, and community sharing. Year-long compounded SEO effects reduce advertising dependency, improving overall marketing ROI.
Retention & Community Building
Focus intensively on retention strategies to ensure ₹2Cr rate sustainability. Cultivate customer community through social media groups or exclusive clubs fostering brand loyalty. Satisfied repeat customers and organic word-of-mouth maintain growth beyond paid campaigns. Launch Phase-4 exclusive offers for loyal customers to drive revenue push and strengthen relationships.
Evaluation & Future Planning
As year-end approaches, comprehensively evaluate which initiatives drove most revenue growth. Document learnings and ROI per channel. Establish marketing systems that sustain ₹2Cr/month and enable further scaling. Post-month-12 recommendation: continue successful campaigns and proportionally increase marketing budget with revenue for continued growth.
Phase 4: Final Budget Allocation
Maximum Impact Configuration: ₹15 Lakh Monthly
Primary Paid Channels: ₹8 Lakh
Likely one or two platforms drive bulk of sales by Phase 4. Allocate majority of spend here to capitalise fully on proven channels with fine-tuned targeting and messaging, particularly for Q4 promotional opportunities.
Support Paid Channels: ₹2 Lakh
Maintain minimal but targeted presence on secondary profitable channels (e.g., Display retargeting, niche platforms). Ensures complete audience coverage without overspending where returns diminish.
SEO & Content: ₹1 Lakh
Heavy lifting complete; this covers content updates, ranking maintenance, and possibly one major content piece (ebook or comprehensive guide) for lead generation. Focus on optimising existing assets.
Email & Retention: ₹1 Lakh
Ramped-up email campaigns for holiday/year-end periods, loyalty rewards, and referral programme payouts. High-ROI spend as selling to existing customers costs significantly less than acquisition.
Agency Services & Optimisation: ₹3 Lakh
Covers intensive Phase 4 optimisation work, any last-minute campaign launches, miscellaneous digital tools/upgrades, and comprehensive year-end reporting and planning for continued growth.
This allocation heavily weights direct revenue drivers over experimentation or broad awareness, reflecting our matured understanding of what works. By Phase 4 end (month 12), the objective is consistently hitting ₹2 Crore monthly revenue, establishing a new sustainable baseline for future growth.
Key Performance Indicators
North Star Metric: Monthly Revenue
Whilst we track numerous metrics, monthly revenue growth remains our primary success measure. The ultimate goal is doubling from ₹1 Crore to ₹2 Crore monthly by year-end. All other KPIs serve to explain and optimise this core metric.
Primary Performance Metrics
- ROAS (Return on Ad Spend): Should improve each phase as optimisation increases efficiency
- CAC (Customer Acquisition Cost): Tracked by channel; target is progressive reduction through optimisation
- Conversion Rate: Overall site conversion percentage and per-channel rates
- Customer Lifetime Value (LTV): Gauge improvements from retention efforts; increasing LTV makes higher CAC sustainable
Supporting Metrics
We'll monitor intermediate indicators including website traffic volume and sources, click-through rates by campaign, email engagement metrics (open rates, click rates), and social media engagement. However, these always tie back to revenue impact—a metric that doesn't influence conversions or sales receives lower priority.
Quarterly Performance Reviews
After each 3-month phase, we provide comprehensive performance reports with detailed analysis. Reviews show what was done, results achieved versus targets, insights learned, and action plans for the next phase. This iterative planning ensures we remain agile and focused on highest-impact tactics.
Budget Summary & Investment Breakdown
Consistent Monthly Investment: ₹15 Lakh
Across all four phases, we maintain a consistent ₹15 lakh monthly budget, though internal allocation evolves based on performance. On average, approximately 60–70% goes to paid advertising (primarily search and social), around 15–20% to content and SEO efforts, with remainder supporting email marketing, social media management, creative production, tools, and agency services. This mix aligns with industry best practices for balanced digital marketing investment.
Agency Retainer & Fee Structure
Transparent Pricing Model
We propose a monthly retainer of ₹5 Lakh covering all services: campaign management, content creation, SEO, social media management, analytics, and strategic consulting. This retainer includes our 10% performance management fee on ad spend—a standard industry practice for PPC management.
With anticipated average ad spend of ₹10 lakh monthly, the performance management fee is ₹1 lakh. The remaining ₹4 lakh of the retainer covers manpower and expertise for content, SEO, social media, design, and comprehensive analysis work. This structure provides complete transparency and predictable costs.
Total Monthly Investment
₹15 Lakh total:
- ₹10 Lakh: Direct ad spend across platforms
- ₹5 Lakh: Agency retainer (including 10% ad management fee)
₹5L
Monthly Retainer
All-inclusive service fee
10%
Performance Fee
Of ad spend, industry standard
₹15L
Total Investment
Retainer plus ad spend
Fee Stability
The ₹5L monthly retainer remains consistent across Phases 1–4, assuming scope stays as planned. If ad spend fluctuates (e.g., ₹9L in one month), the 10% portion adjusts accordingly (₹90K), but overall retainer structure remains stable through advance media planning.
Additional Costs & Budget Flexibility
Standard Scope Included
The ₹5L retainer covers all typical activities outlined in this strategy. No surprise charges for regular operations, content creation within plan, standard creative work, or routine optimisations. Our goal is predictable, transparent pricing.
When Extra Charges Apply
Additional fees only arise for work significantly beyond agreed scope:
- Major Creative Productions: Large-scale video campaigns, new website development, or 10+ additional blog posts beyond plan would incur extra one-time fees (with advance approval)
- Significant Ad Spend Increases: If Haribol decides to invest beyond ₹15L monthly for accelerated growth, the 10% management fee on extra spend would increase retainer proportionally (discussed in advance)
- Specialised Tools: If advanced marketing automation or premium analytics platforms beyond basic tools become necessary, treated as pass-through expense (discussed beforehand)
- Expanded Influencer Programmes: High-profile influencer engagements or significant expansion beyond allocated budget would require approval and additional investment
- Urgent Ad-Hoc Campaigns: New product launches or flash sales requiring substantial additional campaigns (mini-sites, separate major ad campaigns) may incur project-based fees for overtime resources
Budget Reduction Flexibility
If budget cuts become necessary, we can scale back certain activities (fewer content pieces, lower experimental spend, reduced channel coverage) to fit lower budgets—though this may extend the timeline to reach revenue goals. We'll advise on optimal areas to trim with minimal impact. Our diversified approach means no single cut derails the entire strategy.
We maintain complete transparency about any potential extra charges before they're incurred, ensuring you retain full budget control. The ₹5L retainer and ₹10L ad spend are designed to cover everything needed to reach the ₹2 Crore goal.
Why This Strategy Works
Balanced Multi-Channel Approach
Rather than relying on a single channel, our strategy distributes investment across proven digital marketing tactics. This reduces risk—if one channel underperforms due to competition or algorithm changes, others continue driving results. It also captures customers at different stages of their journey, from initial awareness through social media to high-intent purchase via search advertising.
Data-Driven Evolution
The phased structure with quarterly reviews ensures we're constantly learning and adapting. Digital marketing success comes from this kind of continuous refinement over time. Market conditions change, consumer behaviours evolve, and platform algorithms update—our agile approach keeps the strategy effective despite these dynamics.
Short-Term Wins + Long-Term Assets
We balance immediate revenue generation through paid advertising with building long-term assets like SEO rankings, content libraries, and email lists. Paid ads drive results quickly whilst organic channels compound over time, progressively reducing customer acquisition costs and improving overall marketing ROI.
Focus on Full Funnel
This integrated approach works across all funnel stages—awareness, acquisition, conversion, and retention—in parallel. We're not just acquiring new customers but also maximising value from existing ones through retention and upsell initiatives. This comprehensive approach accelerates revenue growth whilst building sustainable business foundations.
Expected Revenue Trajectory
Progressive Growth to ₹2 Crore Monthly
This trajectory represents realistic, achievable growth based on systematic optimisation and scaling of digital marketing efforts. Phase 1 establishes foundations with modest 15% growth. Phase 2 drives significant acceleration to ₹1.5Cr through focused investment in proven channels. Phase 3 pushes toward ₹1.8Cr+ with advanced tactics and scaling. Phase 4 achieves the ₹2Cr target through final optimisations and seasonal opportunities.
The growth curve reflects increasing efficiency over time—later phases generate more revenue from the same ₹15L investment due to improved targeting, conversion rates, and customer lifetime value. This demonstrates the compounding power of continuous data-driven optimisation in digital marketing.
Next Steps & Commitment
Ready to Begin
This comprehensive 12-month strategy provides Haribol with a clear roadmap to double monthly revenue from ₹1 Crore to ₹2 Crore through exclusively digital channels. The phased approach balances aggressive growth targets with prudent risk management, ensuring we build sustainable systems for continued success beyond the initial year.
Our Commitment
We're committed to:
- Transparency: Comprehensive monthly reporting and quarterly strategic reviews
- Accountability: Clear KPIs tied to revenue growth, with continuous optimisation toward targets
- Flexibility: Agile adaptation based on performance data and market conditions
- Partnership: Collaborative relationship focused on Haribol's long-term success
Timeline
12-month structured programme beginning immediately upon approval
Goal
₹2 Crore monthly revenue by month 12
Investment
₹15 Lakh monthly (₹10L ads + ₹5L retainer)
Approach
Data-driven, multi-channel digital marketing
Let's Get Started
We're excited to partner with Haribol on this growth journey. By combining our digital marketing expertise with Haribol's product excellence and market position, we're confident in achieving the ambitious ₹2 Crore monthly revenue target and building a foundation for continued expansion.
The time to act is now. Let's transform Haribol's digital presence and double revenue together.